VZ finally acquired Yahoo for less than $5 billion, and are actively launching into Internet advertising market, where Google and Facebook have a combined market share of 90%.
The two Internet moguls are moving rapidly into mobile Internet in a shift from a desktop-bound Internet. Tons of questions are looming large ahead of VZ, including one in particular: How soon can VZ catch up with Facebook and Google in mobile web ads?
VZ has already got AOL and will most likely seek for synergistic momentum from a mix of AOL and Yahoo. Some experts wonder if the synergistic merge would meet the goal, and how soon?
On the other side of the coin, however, VZ has got the largest smartphone subscribers in the US market, which can be a strategic advantage over its two rivals. However, VZ still lacks in social media fans, compared with Google and Facebook. Cohorts abound for Google and Facebook, but not VZ. It remains to be seen, and I will be back to add more to this article sooner or later, as the emerging technology in connected cars will soon get to an Y-fork dilemma: Connected cars based on smartphone-based Telematics 2.0 or in-dash screen solutions resembling treelike branching of platforms, including Tizen.
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