Thursday, July 21, 2016

Why is automotive holism critical for future cars?

As an inventor in the emerging automotive telematics industry, I have coined a term of  "automotive holism".  The automotive holism  in short describes why each car on the roads should be dealt with in terms of design and functionality as an essential constituent of road traffic, as opposed to a discrete or stand-alone entity of a car being emphasized. This makes much more sense, especially when connected cars are becoming the name of the game.

Lately, Telematics 2.0 is being touted, based on smartphones' increasing role in connected cars, but the smartphone-based telematics won't last very long, perhaps five years from now or until 2020, according to empirical data, but will gradually evolve into OEM versions of in-dash navigation. 

For a while, iOS and Android will prevail in connected cars. However, continuing upgrades of smartphone paltforms and growing fragmentations, particularly of Android, will push automotive OEMs to rethink outside the smartphone. Soaring costs involving the said  upgrades and fragmentations won't be disregarded  as miniscule expense items by automakers, but will indispensably become a new source of aftermarket revenue streams. Automakers won't sit back to be complacent as money collectors working for  iOS and Android developers.

To sum up, there are form factors and parameters that have just started to rule the burgeoning ecosystem of connected cars. The following  items are currently  topping the agenda for connected cars:
  • ADAS to cope with motorists' "prisoners' dilemma" and to improve Human-Machine Interface for road safety (ADAS: Advanced  Driver Assistance Systems)
  • Distracted driving resulting from sun glares, head lamp glares, HID lamps and roadside LED billboards
  • Gas guzzlers v. hybrid & EVs
  • Mobile payment as a long-range one to shift away from the obsolescent proximity-range mobile payment system like NFC
  • Autonomous cars and their full deployment stage; V2V(Vehicle to Vehicle) communications, and IoT-based V2I(Vehicle to Infrastructure) 
  • The advent of mirrorless driving in lieu of divergent self-driving car solutions
  • Automakers v.  platform developers for both smartphones and in-dash navigation
  • Google's Waze (Just In Time & P2P apps) v. emerging AR-based Remote-Viewing of traffic scenes in real-time & VR and/or AR format(AR: Augmented Reality, VR: Virtual Reality)
  • Maps will be superimposed, when and if necessary, on traffic scenes (AR)
  • Use-based car insurance may cause privacy issues in view of insurance carriers' growing emphasis on insurance telematics
  • Multi-channel dash cam or video-enabled vehicle blackbox running 24/7
  • ITS focused on mass surveillance of not just roadways, but also of transport hubs and mass gatherings
  • Continued growth in ad hoc facilities to monitor road traffic scenes
  • Mass transit system to deal with  multimodal trasnsport means, including rapid transit,  for mass evacuation and mass surveillance.
Simply put, cars should be designed so as to function as a comnponent of  road traffic from now onwards to alleviate human-made afflictions.